InterCom Results Update: June 2015
The Project “Internationalization and Commercialisation Methods for Business Networks”
The InterCom Project (“Internationalisation and Commercialisation Methods for Business Networks”) is in the final 6 months of its 24-month lifecycle.
The aim of the project is to transfer innovative methods of internationalisation and commercialisation to business networks in Poland and Lithuania. A key aspect of this transfer of innovation is to increase the skills of managers from business networks in Poland and Lithuania via action learning.
The beneficiaries are managers from business networks dealing with internationalisation and commercialisation, entrepreneurs, enterprises, companies, trainers, educators, managers and society.
The following results have been achieved so far:
1. Competency Analysis
We have implemented a cross-sectoral competency analysis of Polish and Lithuanian cluster managers to determine their skills, knowledge and abilities in the fields of internationalisation, commercialisation and online marketing.
2. Training Methodology
Based on the competency assessment and previous work experience, we have developed a training methodology suitable for action learning and online learning. The online learning component will be tested through our Learning Management Platform.
3. Internationalisation Strategies
Internationalisation strategies are being developed for a group of 14 business clusters from Poland and Lithuania. These strategies include three different components:
• Commercialisation of services and activities
• Online marketing
The online marketing component has been finished and the clusters are implementing the strategy. The internationalisation and commercialisation components are under development now.
4. Online Marketing and Website Development
A key aspect of internationalisation is the ability to promote cluster services and members online. Detailed recommendations have been made to each cluster, and work is now underway to revising the websites and social media networks to include better search engine performance, user experience and content.
5. Cluster Learning Management Platform
A Learning Management Platform (LMP) is being developed that will:
a. Act as a hub for specialised information for cluster managers and general audience
b. Provide tools to evaluate cluster knowledge and diagnose the development needs of their organisations
c. Support trainers, researchers and consultants support the targeted audience, helping build and maintain relationships across borders and markets
d. Help organisers and managers of the InterCom project organize training, provide consultations, and disseminate the key outputs of the project
The LMP is undergoing development and will soon enter beta testing.
6. LMP Guidebook
A detailed user manual for the LMP is being developed.
7. Evaluation and Revision
A formal evaluation and revision process will be implemented. The selection of the testing group has started recently. Academic partners, government officials, cluster representatives and other users are invited to take a part in a testing phase of project’s results. If someone is interested to test the learning platform or other results, please Contact Dr. Maciej Pietrzykowski on email: firstname.lastname@example.org .
The project has delivered two trainings to cluster managers so far. The training was based on the following methodological elements:
a. Action Learning: Action learning modules delivered individually in Poland and Lithuania. Each module comprised a group training session, together with remotely assisted learning and development, and lasted between one and two months.
b. Action Planning: This comprised the output of each action learning module. The participants drafting a strategic plan for their specific area of operations, which was integrated into a complete Cluster Strategic Plan.
c. Pilot Testing: This comprised testing each functional plan through actual cluster operations and its functionality on the Learning Management Platform.
d. Remote Support: This comprised long-distance coaching, mentoring and support by Navigator Consulting Partners to each cluster, for the purpose of completing their plans and training.
Training modules comprised:
• Communication and negotiation skills
• Project management
• Project application
• International project cooperation
• Selling and promotion
• Budgeting and price analysis
• Internationalisation strategies
• Online promotion and marketing.
The trainings took place in Kaunas, Lithuania in October 2014 and Poznan, Poland in April 2015.